Loretta OConnell
Picture This Photography is a Liverpool-based photography brand founded by Loretta specialising in travel-inspiring, contemporary classic landscape & city view photography.
Born from a love of travel & exploration while living in The US Loretta trained in Brooklyn New York City (& later in London UK) primarily as a way to share her new home with family & friends. After taking part in her first class exhibition she was inspired to continue developing her skills and start a business.
With a background in the hair & education industry she is drawn to colour, shape & texture of the architecture and landscape while constantly chasing light & exploring alternative perspectives.
She has contributed to exhibitions at Brooklyn Central & The Foley Gallery NYC and her work has been featured in print, online & on national TV in The US.
Her work is included on location in UK restaurant & office interiors and has been featured in national photography store exhibitions for the “Love Your City” campaign in London & Liverpool.
With a never-ending sense of wanderlust she has lived in New York City, Bermuda, London & Liverpool UK where she loves to look at life through the lens & capture the expressive moment & personal perspective sharing favourite views & hidden gems.
Upon moving back to The UK in 2022 she sees through fresh eyes & constantly strives for improvement to capture true to camera contemporary classics with my her own personal twist while undertaking photography commissions & participating in local artisan events.